Thursday, December 21, 2017

Sexual slurs infuriate China’s ‘leftover’ women...

They are shamed on television yet named as a driving force behind China’s consumer boom. Middle class with disposable incomes, single women have played a key role in keeping the world’s second biggest economy ticking over.

But while they are feted for their spending power, they have been compared to “used cars” or portrayed in a sexist way in tasteless television ads aimed at, yes, female consumers.

In October, IKEA caused a social media storm when a Chinese advert for the Swedish furniture chain featured a mother who threatened to disown her unmarried daughter.

The 30-second commercial showed a family scene with a stern-looking Chinese mom telling her daughter: “If you cannot bring back a boyfriend, don’t call me mom.”

At that point, a young man appears at the door with flowers, and the delighted parents roll out their IKEA dining table with branded decorations and cutlery. The scene ends with the tagline: “Celebrate Everyday Life”. Full story...

Related posts:
  1. Why millions of Chinese men are staying single...
  2. China's 'leftover women' are a thing of the past...
  3. Emotional advert about China's 'leftover women' goes viral...
  4. On the lookout for love in love jungle Shanghai...
  5. China's "leftover" women...
  6. Love and sex in Beijing!! Wow!
  7. The price of marriage in China...
  8. China's new bachelor class...
  9. It's tough for China's "unwanted" single women...

No comments:

Post a Comment