Wednesday, March 08, 2017

Companies could soon track people everywhere they go online, even if they switch browsers...

A team of researchers has devised a way of accurately tracking web users across multiple browsers.

The breakthrough could prove particularly useful to advertisers, enabling them to continue serving targeted ads to internet users, even if they tried to avoid them by switching from Chrome to Firefox or Windows Edge.

The research can be found in a paper penned by Lehigh University’s Yinzhi Cao and Song Li, and Washington University in St. Louis’ Erik Wijmans, titled (Cross-)Browser Fingerprinting via OS and Hardware Level Features.

The technique reliably identifies the ‘digital fingerprint’ of users’ browsers, based on information such as extensions, plugins, time zone and whether or not an adblocker is installed. Full story...

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