Tuesday, December 06, 2016

France bets on Bollywood to lure Indian tourists...

From the golden beaches of the Cote D'Azur to the roof of the Paris opera house and the historic bridges of the Seine, the blockbuster movie "Befikre" -- "Carefree" in English -- is filled with picture postcard scenes of France.

The makers of the blockbuster movie, which hits Indian screens on Friday, say it is the first Bollywood production to be shot entirely on the French mainland.

For French ambassador to India Alexandre Ziegler the new movie, which features Bollywood star Ranveer Singh and Vaani Kapoor, is worth "all the marketing campaigns in the world".

"In a country like India, the impact of movies on the dreams people have of visiting an unknown place and on the desire to discover is absolutely huge," Ziegler told AFP.

 "It is without doubt the biggest influence over travel today for the Indian middle classes." Full story...

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  2. Indians and Britons play cricket ... in the Swiss mountains!!!
  3. A killing in Paris: Why French Chinese are in uproar...
  4. Why do so few tourists visit "Incredible India?"
  5. Swiss tourism targets wealthy Asians...
  6. How Bollywood tempts Indians to visit Switzerland...

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