India is set to celebrate Diwali, the Hindu festival of lights, this month and it is customary to exchange gifts - but when a website advertisement suggested that husbands "gift" their wives a maid, it prompted a huge reaction online.
A picture of the leaflet was shared widely on Twitter - with comments accusing website BookmyBai ('bai' is a term used in cities like Mumbai to refer to female domestic workers) of sexism. One tweet even called the leaflet a "human slavery ad".
"So Bais are objects that a man gives as a 'gift'?," read a comment on the firm's Facebook page, while another tweet read: "Maids (humans) have become commodities. Brilliant thinking, @BookMyBai geniuses."
Several comments noted that the service itself, which allows people to find the domestic workers that are employed in many prosperous Indian homes, is good but said the advertisement sent a wrong message. "This ad that's going viral on Whatsapp is so problematic," a user tweeted, while another said: "Don't think the wives would agree with that analogy but an important service nonetheless." Full story...
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A picture of the leaflet was shared widely on Twitter - with comments accusing website BookmyBai ('bai' is a term used in cities like Mumbai to refer to female domestic workers) of sexism. One tweet even called the leaflet a "human slavery ad".
"So Bais are objects that a man gives as a 'gift'?," read a comment on the firm's Facebook page, while another tweet read: "Maids (humans) have become commodities. Brilliant thinking, @BookMyBai geniuses."
Several comments noted that the service itself, which allows people to find the domestic workers that are employed in many prosperous Indian homes, is good but said the advertisement sent a wrong message. "This ad that's going viral on Whatsapp is so problematic," a user tweeted, while another said: "Don't think the wives would agree with that analogy but an important service nonetheless." Full story...
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