As part of a potentially explosive lawsuit making its way through federal court, giant online-services provider Google has acknowledged scanning the contents of millions of email messages sent and received by student users of the company’s Apps for Education tool suite for schools.
In the suit, the Mountain View, Calif.-based company also faces accusations from plaintiffs that it went further, crossing a “creepy line” by using information gleaned from the scans to build “surreptitious” profiles of Apps for Education users that could be used for such purposes as targeted advertising.
The U.S. District Court for the Northern District of California is currently hearing the complaint, which alleges that the data-mining practices behind Google’s Gmail electronic-messaging service violate federal and state wiretap and privacy laws. Gmail is a key feature of Google Apps for Education, which has 30 million users worldwide and is provided by the company for free to thousands of educational institutions in the United States.
A Google spokeswoman confirmed to Education Week that the company “scans and indexes” the emails of all Apps for Education users for a variety of purposes, including potential advertising, via automated processes that cannot be turned off—even for Apps for Education customers who elect not to receive ads. The company would not say whether those email scans are used to help build profiles of students or other Apps for Education users, but said the results of its data mining are not used to actually target ads to Apps for Education users unless they choose to receive them. Full story...
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In the suit, the Mountain View, Calif.-based company also faces accusations from plaintiffs that it went further, crossing a “creepy line” by using information gleaned from the scans to build “surreptitious” profiles of Apps for Education users that could be used for such purposes as targeted advertising.
The U.S. District Court for the Northern District of California is currently hearing the complaint, which alleges that the data-mining practices behind Google’s Gmail electronic-messaging service violate federal and state wiretap and privacy laws. Gmail is a key feature of Google Apps for Education, which has 30 million users worldwide and is provided by the company for free to thousands of educational institutions in the United States.
A Google spokeswoman confirmed to Education Week that the company “scans and indexes” the emails of all Apps for Education users for a variety of purposes, including potential advertising, via automated processes that cannot be turned off—even for Apps for Education customers who elect not to receive ads. The company would not say whether those email scans are used to help build profiles of students or other Apps for Education users, but said the results of its data mining are not used to actually target ads to Apps for Education users unless they choose to receive them. Full story...
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