Friday, June 21, 2013

After the big idli hit, Tamil Nadu's Jayalalithaa offers veggies, "Amma" mineral water...

Her promise to give away free mixer-grinders and televisions to poor families helped power her election as Chief Minister two years ago.

With national elections due in the next few months, Jayalalithaa's giving away a whole lot more. Including mineral water that's named after her.

In February, she launched discounted canteens where breakfast idlis can be bought for just a rupee. On Thursday, she launched 31 outlets in Chennai that will sell vegetables at heavily-discounted rates.

Officials say vegetables that are being purchased and distributed by the government at special shops will be nearly 50 percent cheaper than elsewhere because produce is being brought directly from farmers. "We eliminate middlemen who push prices up and so we pass on benefits to customers," one official told NDTV. Full story...

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