Friday, April 12, 2013

How I came to hate McDonald's...

I haven't always hated McDonald's. When my kids were little and I lived in the US, they were as susceptible as anyone to Happy Meals and tatty toys that subsequently littered our sitting room. I believed that if they ate decent food most of the time, a little fast food wouldn't kill them. And they've grown up with decent food habits and a wholesome dislike of plastic junk.

I now find myself living, however, in England in a rural village which isn't picture-book beautiful but it is charming and quiet and that's the reason people moved here. Many of us run our businesses from home, some travel to nearby major cities. Many families travel the world for their vacations so the community is not ignorant or narrow minded or parochial. We just don't want a McDonald's drive-through to invade our village.

The first time McDonald's applied for permission, we all rallied around, did a tonne of research and a mountain of work and lodged all the arguments against it that we could. The application was rejected. McDonald's came back with a new application. We rallied around again. The application was rejected. Now McDonald's has come back for a third time. We will rally round again. We will neglect our children and our jobs. We will pound the pavements, distribute circulars, create petitions, take photographs and stand shoulder-to-shoulder with the poor people whose homes are immediately threatened by having a 24 hour drive-thru within spitting distance of their front door. Full story...

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