Thursday, April 07, 2011

Australia to discourage smoking by packaging cigarettes in "dull" colours and shocking images...


Smokers are likely to be forced to buy their cigarettes in logo-free dull olive green packets, featuring pictures of black, diseased gums, blinded eyes and children in hospital, from next year.

The Government has released graphic designs of the packaging cigarette companies will be required to use by the middle of next year after the new laws come into force.

Health Minister Nicola Roxon says attractive logos and brand imagery will be barred, replaced with the brand and product name in a standard colour, standard position and standard font size and style.

The packets will be largely olive green in colour after research indicated olive green was the least attractive colour, particularly for young people. More...

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