British holidaymakers have long been attracted to Spain with the promise of sun, sea and sangria but tourism chiefs are now convinced that to revive the flagging industry they also have to be polite.
Surly locals are being taught how to be friendlier to holidaymakers in a desperate attempt to help Spain's tourism under a new initiative introduced in the Canary Islands this week.
A combination of the recession and the falling value of the pound against the euro has seen fewer Britons travelling to the Spanish sunshine - but tourism executives hope the friendly campaign will help stem the tide. More...
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